Dealership Profile: Lexus of Pembroke Pines

For this month’s dealer marketing profile, I am doing a follow-up interview from my meeting last year with Jesse Walker, Internet marketing director at Lexus & Subaru of Pembroke Pines, part of the Craig Zinn Automotive Group of dealerships in Florida.

Using Video for SEO Domination

For this month’s dealer marketing video profile, I interviewed John Marazzi, owner of Brandon Honda, in Tampa, Florida. Brandon Honda is part of the Morgan Auto Group, made up of 12 new car franchise locations in 8 locations.

The Case for Online Video Strategies

For this month’s dealer marketing video profile, I am doing a follow-up interview of Richard Bustillo, GM of the Rick Case Honda store in Davie, Florida. The dealership is part of the Rick Case Automotive Group, which has 16 new car franchises located in Florida, Georgia and Ohio.

5 Expert Insights on Content & Mobile in 2013 and Beyond

For this month’s column, I interviewed Justin Cerone, founder and CEO of the newly formed Lincoln Digital Group (formerly: Business Writing Solutions). His previous work at Business Writing Solutions consisted of creating premium quality, custom content for automotive sales, service and parts locations.